Sandy Gerber


Sandy Gerber is the Chief Marketing Officer at Harbourfront Wealth Management. Sandy is a seasoned marketing and communications expert. Having spent over two decades leading the development of internationally recognized and national brands, today Sandy is a highly-sought after marketing executive.

Notable brands which Sandy has created comprehensive and inventive marketing strategies for include Appleton Estate, the University of British Columbia, Molson Canada, BC Lottery Corp, and St. John Ambulance.  Her marketing and communications expertise encompasses a wide range of industries, including advertising, financial services, consumer goods, heavy equipment, technology, agriculture, and non-profit.

Now at Harbourfront, Sandy will lead and oversee the development of the company’s national marketing, brand, and communications strategy. Sandy will guide the marketing and communications team to develop an industry-leading brand platform, high-caliber materials, campaigns, and programs for stakeholders, shareholders, and the team.

Passionate about empowering people to become masters of effective communication in their personal and professional lives, she is also the award-winning author of the best-selling book “Emotional Magnetism,” a TEDx Speaker, and the founder of three successful companies. As the CEO of NEXT Marketing Agency, Ms. Gerber set a new standard for B2C and B2B innovative marketing, growing the agency into one of British Columbia’s Top 100 Fastest Growing Companies.