{"id":31302,"date":"2022-09-27T16:03:12","date_gmt":"2022-09-27T23:03:12","guid":{"rendered":"https:\/\/www.harbourfrontwealth.com\/2022\/09\/27\/lauteure-primee-sandy-gerber-se-joint-a-harbourfront-wealth-en-tant-que-cmo-pour-developper-strategiquement-une-marque-nationale-de-pointe\/"},"modified":"2023-10-17T14:34:58","modified_gmt":"2023-10-17T21:34:58","slug":"lauteure-primee-sandy-gerber-se-joint-a-harbourfront-wealth-en-tant-que-cmo-pour-developper-strategiquement-une-marque-nationale-de-pointe","status":"publish","type":"post","link":"https:\/\/www.harbourfrontwealth.com\/fr-ca\/2022\/09\/27\/lauteure-primee-sandy-gerber-se-joint-a-harbourfront-wealth-en-tant-que-cmo-pour-developper-strategiquement-une-marque-nationale-de-pointe\/","title":{"rendered":"L\u2019auteure prim\u00e9e Sandy Gerber se joint \u00e0 Harbourfront Wealth en tant que CMO pour d\u00e9velopper strat\u00e9giquement une marque nationale de pointe"},"content":{"rendered":"\t\t
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Communiqu\u00e9 de presse : L\u2019auteure prim\u00e9e Sandy Gerber se joint \u00e0 Harbourfront Wealth en tant que CMO pour d\u00e9velopper strat\u00e9giquement une marque nationale de pointe de l\u2019industrie <\/h3>
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V<\/strong>ANCOUVER, Colombie-Britannique, 28 septembre 2022 (GLOBE NEWSWIRE)<\/strong> <\/p>\n


\n Harbourfront Wealth Management<\/span>
\n<\/a> (\u00ab Harbourfront \u00bb ou la \u00ab Soci\u00e9t\u00e9 \u00bb), une soci\u00e9t\u00e9 nationale de gestion de placements de premier plan, a annonc\u00e9 aujourd\u2019hui la nomination de Sandy Gerber au poste de chef du marketing (\u00ab CMO \u00bb), \u00e0 compter du 6 septembre 2022.<\/span> <\/span><\/p>\n

Cadre tr\u00e8s recherch\u00e9, Gerber poss\u00e8de 30 ans d\u2019exp\u00e9rience en leadership en marketing et en communication et a cr\u00e9\u00e9 des marques de premier plan de toutes tailles, dans un large \u00e9ventail d\u2019industries, notamment la publicit\u00e9, les services financiers, les biens de consommation, l\u2019\u00e9quipement lourd, la technologie, l\u2019agriculture et les organismes \u00e0 but non lucratif. Son expertise comprend le d\u00e9veloppement de strat\u00e9gies de diff\u00e9renciation de pointe, le d\u00e9veloppement de nouvelles cat\u00e9gories, des strat\u00e9gies de canaux de marketing concurrentiels, la revitalisation des plateformes de marque, la cr\u00e9ation de normes d\u2019excellence de l\u2019exp\u00e9rience client et le marketing de contenu num\u00e9rique inventif.<\/span> <\/span><\/p>\n

Gerber a fa\u00e7onn\u00e9 certaines des marques les plus appr\u00e9ci\u00e9es du Canada dans ce qu\u2019elles sont aujourd\u2019hui. Cela comprend Molson Canada, Appleton Estate, BC Lottery Corp, l\u2019Universit\u00e9 de la Colombie-Britannique et l\u2019Ambulance Saint-Jean. Ses strat\u00e9gies de marketing auparavant novatrices comprennent la communaut\u00e9 en ligne de Molson Canada, \u00ab iam.ca \u00bb; la premi\u00e8re plateforme de jeu \u00e9lectronique au Canada, \u00ab PlayNow \u00bb; la revitalisation de la marque embl\u00e9matique vieille de 900 ans de l\u2019Ambulance Saint-Jean; et le succ\u00e8s du programme de service \u00e0 la client\u00e8le \u00ab G.R.I.T. \u00bb de Wesgroup Equipment.<\/span> <\/span><\/p>\n

Dans son nouveau r\u00f4le de CMO, Gerber dirigera la strat\u00e9gie nationale de marketing, de marque et de communication de la soci\u00e9t\u00e9 alors que Harbourfront poursuit sa mission de fa\u00e7onner l\u2019avenir de la gestion de patrimoine. <\/span> <\/span><\/p>\n

\u00ab Il y a 10 ans, j\u2019ai b\u00e9n\u00e9fici\u00e9 des conseils en marketing strat\u00e9gique de Sandy \u00bb, a d\u00e9clar\u00e9 Danny Popescu, chef de la direction de Harbourfront Wealth. \u00ab Sa capacit\u00e9 unique \u00e0 d\u00e9finir et \u00e0 cr\u00e9er la marque et les messages d\u2019une entreprise pour mieux communiquer avec les clients et les conseillers est un avantage concurrentiel pour notre entreprise et je suis ravie de son pr\u00e9cieux leadership en mati\u00e8re de marketing et de communications pour notre croissance continue. \u00bb<\/span> <\/span><\/p>\n

Gerber est l\u2019auteur prim\u00e9 du livre \u00e0 succ\u00e8s\u00ab Emotional Magnetism \u00bb, un haut-parleur TEDx et le fondateur de trois entreprises prosp\u00e8res. En tant que pdg de l\u2019agence de marketing NEXT, Mme Gerber a \u00e9tabli une nouvelle norme pour le marketing innovant B2C et B2B, transformant l\u2019agence en l\u2019une des 100 entreprises \u00e0 la croissance la plus rapide de la Colombie-Britannique.<\/span> <\/span><\/p>\n

\u00ab Je crois en la vision et en l\u2019\u00e9quipe de direction de Harbourfront, et Harbourfront poss\u00e8de une combinaison gagnante d\u2019une \u00e9quipe visionnaire, de produits novateurs de pointe, de technologies automatis\u00e9es et de conseillers exceptionnels ax\u00e9s sur le client \u00bb, a d\u00e9clar\u00e9 Sandy Gerber. \u00ab Je suis ravi de d\u00e9velopper strat\u00e9giquement une plate-forme de marque nationale de premier plan qui communique vraiment notre diff\u00e9renciation cl\u00e9 dans ce secteur, permettant \u00e0 nos conseillers d\u2019offrir efficacement et passionn\u00e9ment de la valeur \u00e0 leurs clients. \u00bb<\/span> <\/span><\/p>\n

Gerber se joint \u00e0 Harbourfront Wealth \u00e0 la suite d\u2019un <\/span>
\n r\u00e9cent investissement en capital-investissement <\/span>
\n<\/a>et d\u2019un nouveau partenariat strat\u00e9gique avec Audax Private Equity Group, ainsi que d\u2019autres moments de croissance cl\u00e9s.<\/span> <\/span><\/p>\n

Pour de plus amples renseignements, veuillez consulter <\/span>
\n www.harbourfrontwealth.com<\/span>
\n<\/a> <\/span> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cliquez ci-dessous pour revenir au portail Newswire.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Communiqu\u00e9 de presse : L\u2019auteure prim\u00e9e Sandy Gerber se joint \u00e0 Harbourfront Wealth en tant que CMO pour d\u00e9velopper strat\u00e9giquement une marque nationale de pointe de l\u2019industrie Facebook Twitter LinkedIn Email VANCOUVER, Colombie-Britannique, 28 septembre 2022 (GLOBE NEWSWIRE) Harbourfront Wealth…<\/p>\n","protected":false},"author":2,"featured_media":30297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"video","meta":{"footnotes":""},"categories":[146],"tags":[],"class_list":["post-31302","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-communiques-de-presse","post_format-post-format-video"],"yoast_head":"\nL\u2019auteure prim\u00e9e Sandy Gerber se joint \u00e0 Harbourfront Wealth en tant que CMO pour d\u00e9velopper strat\u00e9giquement une marque nationale de pointe - Harbourfront Wealth Management<\/title>\n<meta name=\"description\" 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