Amber Primrose is a trusted Investment Advisor with over 25 years of experience in the financial industry. Holding both her Certified Financial Planner (CFP®) designation and a Diploma in Financial Planning, she brings deep expertise and thoughtful guidance to every client relationship.

Renowned for her ability to simplify complex financial landscapes, Amber helps clients build and protect their wealth through a creative, holistic approach. She believes everyone has the potential to achieve financial success and is committed to providing personalized service grounded in trust, transparency, and long‑term relationships.

With a background in Psychology and experience as a member of the CAPU Volleyball Team, Amber brings a unique blend of empathy, discipline, and strategic thinking to her advisory practice. She is also deeply committed to community involvement, particularly in supporting individuals with diverse abilities, and has been actively involved in Pride, Inclusion, and Diversity Committees throughout her career.

Outside the office, Amber cherishes time with her family, spends summers at their Okanagan cottage, enjoys music, and loves riding her motorbike.

Whether you’re beginning your financial journey, planning a legacy, or looking to enhance your investment strategy, Amber is dedicated to empowering, guiding, and supporting you every step of the way.